For a leading Media and Entertainment company, Inteliment helped customer to Consolidate and co-relate, transactional and social-unstructured data(Viewer Sentiment and TRP Ratings). Design and Develop a data mart that will provide statistics and trends and alerts to measure Performance, SLAs, QoS that provides near to real-time insights in Operational efficiency, Revenue management, Achievements and Growth.
Using our Analytics Capability for Media, you can achieve :
Social Media Analytics
- Create the best offers for targeted / relationship marketing. Analyze customer preferences, lifetime value, return, brand loyalty to improve sales forecasting, time-to-market and marketing ROI
- With our Text Analytics, you can Listen to the Customer Voice, increase a degree of customer engagement, wider brand presence and improved Customer Experience.
- Gain deeper insights for pay-per-view (PPV) ad placements to maximize ROI from ad spend
- Visual data exploration for Attribution Modeling for channel specific ad-budget optimization for digital ads based on click stream data
- Analyze the data generated by set-top boxes (STBs) to provide insights into viewer preferences and to improve content alignment or customized offers for an enhanced viewing experience