Media

Success Highlight

For a leading Media and Entertainment company, Inteliment helped customer to Consolidate and co-relate, transactional and social-unstructured data(Viewer Sentiment and TRP Ratings). Design and Develop a data mart that will provide statistics and trends and alerts to measure Performance, SLAs, QoS that provides near to real-time insights in Operational efficiency, Revenue management, Achievements and Growth.

Using our Analytics Capability for Media, you can achieve :

Social Media Analytics

SMA provides a multichannel solution to improve customer experience management, marketing offers management and two-way dialogues. It is used to achieve the highest degree of customer engagement, broader brand presence and improved reachability across platforms

Web Analytics

Measures the performance of Websites & Mobile Apps that can help in content and marketing optimization. The data is typically compared against key performance indicators and used to enhance the website or marketing campaign's audience response

Digital Marketing

  • Create the best offers for targeted / relationship marketing. Analyze customer preferences, lifetime value, return, brand loyalty to improve sales forecasting, time-to-market and marketing ROI
  • With our Text Analytics, you can Listen to the Customer Voice, increase a degree of customer engagement, wider brand presence and improved Customer Experience.

Viewer Analytics

  • Gain deeper insights for pay-per-view (PPV) ad placements to maximize ROI from ad spend
  • Visual data exploration for Attribution Modeling for channel specific ad-budget optimization for digital ads based on click stream data
  • Analyze the data generated by set-top boxes (STBs) to provide insights into viewer preferences and to improve content alignment or customized offers for an enhanced viewing experience

Advertisement Analytics

Analyze data to add premium value to your advertising offerings through addressability, interactivity and state- of-the-art campaign management

December 6, 2016

Social Media Analytics

Capture insights from social media to understand brand image and achieve the highest degree of customer engagement
December 6, 2016

Viewer Analytics

Gain deeper insights for pay-per-view (PPV) ad placements to maximize ROI from ad spend and understand viewing preferences from machine data collected
December 6, 2016

Digital Marketing

Analyze customer preferences, lifetime value, return, brand loyalty to improve sales forecasting, time-to-market and marketing ROI

Sub Verticals

  • Television

  • Communication

  • Online Media

  • Mobile VAS