The Evolution of Analytics

Data is exploding and harnessing analytics has led to new approaches to business innovation and customer engagement and people empowerment. Deloitte has described it well in their ‘Industrialized Analytics’.

Capitalizing on the New Age Analytics

This strategic change in focus means a new role for analytics within organizations. Companies will need to recognize a host of related challenges and respond with new capabilities, positions, and priorities.

Multiple types of data, often combined

Faster technologies and methods of analysis.

Cross-disciplinary analytics

Every day, more enterprises are realizing how important it is to compete on real data analytics. A lot are realizing they have a long way to go. Here’s a quick way to see where your enterprise is on the Data Analytics Maturity Curve. Obviously, the higher your level of adoption, the better.

Early stage

At this stage, only few identified or designated users have enjoyed some limited success. Typically, they are analysts who want to understand the big picture, and have little contact with the day-to-day operations of the business. They rely mostly on monthly reports; so whatever insights they gain are 30 days in arrears.

  • Limited power users by functions and levels with some database structure
  • Dependent on IT, No BI roadmap with an Emphasis on monthly reports & MIS
  • Management by anecdote with Spreadsheet Anarchy
  • Legacy reporting and MIS environments
  • Tool evaluation, business case, emerging technology

The Result: Little insight into what happened.

Emerging stage

At this level, the real benefits of analytics start to emerge. The CXO Levels begin to realize that having certain metrics could help them improve outcomes. The data they work with, however, limits them to mostly lagging indicators, and possibly a few leading indicators. Instead of outdated reports, managers receive actionable insights that help them make more effective tactical and strategic decisions.

  • Set of technologies & tools that are under leveraged and not been able to reap the benefits of investments
  • Selected users, Specific metrics and only few functions getting value outputs
  • Mostly lagging indicators, a few leading indicators, some advanced KPIs
  • Enterprise data/information Strategy, Roadmap & migration planning
  • Enhance & mature analytics practice through optimum utilization of current environment.

The Result:Users have some tactical understanding of what happened and why.

Mature Stage

When analytics reach this stage in an enterprise, they are no longer a curiosity, a pilot program. They are an integral part of the business process, from the cubicle to the corner office. Each user is presented with fresh insights every day that have been configured to optimize their individual performance. Top management gets a deeper view of important trends. Staff members get intelligent work listing that helps them evolve from knowledge workers to decision workers. At this level, the enterprise is definitely competing on analytics.

  • Business users, Report findings up to C-suite and enterprise-wide usage begins
  • Empowering business by developing in-house rapid deployment products & accelerators with DIY / ease of configurations without major IT involvement
  • KPIs broadened to include strategic focus areas and ROI of analytics becomes clear
  • Mature analytics practices with set of executive dashboards, business insights and scenarios for better decision making

The Result: What is happening tactically and strategically? All users understand in current time.

Market Leader stage

When an enterprise reaches the stage of maturity, it doesn’t stop there. As ROI compounds, the number of users, use cases, and new apps continues to accelerate. When analytics are based on data that is continually uploaded, transformed, and refined, natural feedback mechanisms lead to solutions that match the goals of the enterprise – and the needs of the users – even more closely.

  • Quantitative and qualitative metrics with simple, accessible user experience
  • Partner for co-innovation, co-creation of IP and solutions for futuristic market & customer scenarios with emerging technologies
  • Continuous self-updating predictions driven by learning algorithms
  • Market leader with need for constantly being ahead for competitive advantage
  • Insights pushed throughout entire enterprise
  • Embedded analytics with actionable worklists improve outcomes

The Result: Are actions improving? Are forecasts changing? What are the new predictions? All users get personalized answers by role.

Our Craft

Strategic Forecasting

Plan for the next year using the previous year’s numbers, deep dive into your previous sales, pricing and costs, and predicts what’s likely to happen next

Portfolio Management

Enables you to streamline and integrate financial planning and budgeting processes, improve visibility and predictability of Costs Vs Profitability and business outcomes

Social Media Analytics

Predict your customer’s future buying behaviors and leverage on the opportunities to enhance customer experience

  • "This project on the telecom networks was very demanding on data complexity, scale and speed. We had to handle millions of user’s data in real time. Interestingly every time we faced a challenge, Inteliment team was well prepared and aligned with teams with options for addressing an issue. We worked together as a team to deliver the best possible solution." -  Sr. Manager Strategy & Innovation, Asia’s Largest Telecom Company

  • "Inteliment has delivered to us customer profitability models, helping us increase margins and share of business with strategic enterprises. Inteliment’s strong analytics capabilities and excellent understanding of our business, helped deliver solutions that solve real business problems effectively." - VP Consumer Marketing, A leading Global Bank

  • "Inteliment was an excellent business productivity partner. While our team was brainstorming some futuristic solutions ideas, they helped us build a workable prototype, that helped us build a viable business case and obtain subsequent approvals. Both teams worked together to successfully deliver the promised value of a project within budgets." - Program Director, Fortune 100 Technology Company, Global Leader in Automotive

  • "I was impressed with their desire and commitment to deliver a solution providing value and insight. I also appreciated their ability to educate and share knowledge with our team, allowing us to increase adoption and operationalize the project deliverable beyond the engagement." - VP Technology Transformation, One of the top 5 Life Insurance Companies of India

  • "Inteliment team exceeded our expectations in delivering the solution that was defined as a top priority for our business head. They gained a very thorough understanding of our business in a very short amount of time and were flexible to adopt the changes arising due to internal as well as external challenges faced during the project phases." - BU Head, India’s No 1 Engineering Company

  • "Inteliment’s SMEs did an outstanding job in helping us define the solution architecture for an evolving bigdata landscape considering the unique needs of the industry and advancements in many applications including streaming channels. Their professional approach in managing delivery matched our expectations on speed and quality." - Head of Business Transformation Program, A leading Media Company."

Our Thinking

Start typing and press Enter to search