Mobile Analytics – Your Mobile, Not You, Is the Next Rich Data-Source

Imagine this – you go on a hill for a nice trek. On your way back, you are exhilarated after a fulfilling run but also tired. All you need is a nice glass of iced tea with lemon from Starbucks. [...]

Failed IoT Initiative? Blame Your Data

Here’s something for trivia. It is Kevin Ashton, a British technology pioneer, who has invented the term Internet of Things or IoT. I mention this because lately everyone is excited about [...]

The Changing Customer Experience in the Digital Age

Since the last decade, customer expectations have been changing drastically. Customers are no longer satisfied with just receiving good quality goods and services. They are mindful of their [...]

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