Gamification

Connect and engage with your audience

Gamification analytics is about tracking behavior so that the interaction with the system (game) will become simpler, more compelling and more engaging. Gamification is gaining traction in a big way; the media buzz has hit a fever pitch and analysts continue to project the market to cross $2.8 billion by end of 2016.

Gamification will emerge as a competitive differentiator. In its recent Magic Quadrant for Customer Engagement Center Workforce Optimization, Gartner called out gamification as a powerful force in employee satisfaction and productivity.

(Big) Data Innovation Opportunity

Some areas where Data Science & Analytics can make a positive impact on ‘Gamification’.

Game<br />
engagement
Game
engagement

Game designers use it to segment gamification users and target the right game rules for them and see the difference between optimal and poor game engagement

Gamification owner
Gamification owner

The owner can view & control how the gamific-
ation experience improves users’ performance
in the most effective way.

Game administrators
Game administrators

Game administrators also use analytics – but they are more focused on tracking that everything is on track and on optimization.

Game<br />
customers
Game
customers

The gamification vendor uses gamification analytics to see comparative performance across games and customers, by segment.

Success Stories

Data Science

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Internet of things

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Artificial Intelligence

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Analytics

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