Services and Product based companies and their business strategies is a much discussed topic in any management class. However, there is not enough justice done to the topic of pivoting a Service Company to a Product Company and vice versa. This change requires a paradigm shift in how a business is planned & operated and require transformational changes ranging from re-defining business strategy, the organisational right-structure, relevant infrastructure and policies, and most importantly, the required mind-set as how the new business / teams operate throughout the Product Life Cycles, especially the go to market strategies.

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