Mobile Analytics – Your Mobile, Not You, Is the Next Rich Data-Source

Imagine this – you go on a hill for a nice trek. On your way back, you are exhilarated after a fulfilling run but also tired. All you need is a nice glass of iced tea with lemon from Starbucks. [...]

The Changing Customer Experience in the Digital Age

Since the last decade, customer expectations have been changing drastically. Customers are no longer satisfied with just receiving good quality goods and services. They are mindful of their [...]

7 Ways IoT Is Already Changing the World

The wave of connectivity had extended beyond the phones, laptops, and tablets and is permeating into our daily lives. With an explosion of connected devices in the market and a healthy adoption [...]

Mobile Analytics – A New Way to Think About The Mobile Audience

Analytics promises better decisions with the use of data. For the modern day marketing and product teams, web analytics is already an established tool. Tracking of pageviews, click-through, and [...]