Big data and analytics has transformed the financial services sector by making a data-driven decision-making approach possible. Some of the many applications of big data and analytics in the financial services industry include-
Our energy solutions make sense
Create the best offers for targeted marketing. Optimise expenditures through promotional activity analysis. Easily conduct “What if” analysis on the benefits of new products and promotions.
Know Your Customers
Identify buying habits, lifestyles and preferences. Understand how social relationships influence purchase behaviours and loyalty.
Analyse staff productivity, transaction volume, and customer satisfaction. Easily comply with regulatory reporting. Empower users to analyse and gain useful insights to make fact-based decisions.
Risk and Compliance
Easily conduct Asset and Liability Analysis, visualise aggregated market risk across asset classes and portfolios, credit risk, manage and value operational and compliance risks.
Spot trends, patterns, and hidden insights by exploring datasets of any size through visual dashboards. Uncover insights, find answers to complex problems by visually exploring data.
Focus on and invest in the right customers and products by analysing the costs and revenue levers associated with customers and products at highly granular levels.
Stop wasting service and retention efforts on customers that don’t merit it. Focus on the most profitable customers to grow your business and accelerate success.
Find Valuable Prospects
Use profiles of your most valuable long-term customers to identify and acquire prospects with similar characteristics. Target acquisition marketing to best effect.