PRODUCT INNOVATION

Imagine... Create... Impact

Make Sense

For product innovators, the stakes have never been higher with data completely revamping how product innovation takes place. Insight into constantly evolving customer behaviours, preferences, points of purchase and technology adoption, in addition to simultaneously managing the lifecycle of multiple types of products helps product innovators work on new feature design and development, changes in product bundling, or new products altogether.

Impact areas

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Business model innovation

Accelerate growth in shortening business model cycles by breakthrough innovations in product and service value creation for discovering new markets and business opportunities.

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Revenue opportunities

Increase revenue opportunities through better bundling strategies based on competitive data from customers and product demand from the market, for better promotion and pricing.

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Product quality

Gain greater visibility into product quality and relevance through customer service, product reviews, and sales data through business apps and various external consumer forums.

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Lifecycle management

Better manage end-to-end product lifecycle with the ability to identify product improvements, incremental changes, and major enhancements to products.

Case Studies

1 min read

Network Analytics

Our customer, one of Asia’s largest telecom company’s providing 2G, 3G, 4G, fixed line and broadband services, needed...

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Fraud Analytics

Our customer, who is among the top 10 insurance companies in India with a strong PAN-India presence wanted to have the...

1 min read

Process Monitoring and Control

An energy company serving 2 million+ customers in the Europe wanted to make data more accessible to employees to...