Imagine... Create... Impact

Make Sense

For product innovators, the stakes have never been higher with data completely revamping how product innovation takes place. Insight into constantly evolving customer behaviours, preferences, points of purchase and technology adoption, in addition to simultaneously managing the lifecycle of multiple types of products helps product innovators work on new feature design and development, changes in product bundling, or new products altogether.

Impact areas


Business model innovation

Accelerate growth in shortening business model cycles by breakthrough innovations in product and service value creation for discovering new markets and business opportunities.


Revenue opportunities

Increase revenue opportunities through better bundling strategies based on competitive data from customers and product demand from the market, for better promotion and pricing.


Product quality

Gain greater visibility into product quality and relevance through customer service, product reviews, and sales data through business apps and various external consumer forums.


Lifecycle management

Better manage end-to-end product lifecycle with the ability to identify product improvements, incremental changes, and major enhancements to products.

Case Studies

1 min read

Reducing Claims Leakage

Millions of dollars each year is lost to claims leakage through fraud, error or inadequate controls. A global health...

1 min read

Big Data & Analytics

Big brand retailers, need to analyse millions of consumer demand signals to create a supply chain tailored to the...

1 min read

Service Assurance Analytics

We’re in the midst of an innovation boom. It isn’t just business leaders who are driving agility in top-performing...