MEDIA

See the Big (data) Picture

Make Sense

Data science has altered the way media companies market their products. The media industry now targets viewers with customised content and tailors their experiences, driving up their loyalty and engagement by analysing viewer interests and behaviours. This targeted approach has resulted in - 

 

media-infographic

Featuring data-driven customer experience

We have worked with several leading media companies, bringing our Data Innovation partnership model that combines our business and technology solutions, partner eco-system, decade long proven track record of customer success and execution capability to deliver assured business value.

Get a jump start
“We chose Inteliment for their agility and innovative approach to help us build new-age analytics. We were looking for churning market insights on data from our video-on-demand platform. It was very exciting to work with such a charged team of passionate analytics professionals.”
Head, Digital Business
MNC Media Company
"Inteliment’s SMEs did an outstanding job in helping us define the solution architecture for an evolving bigdata landscape considering the unique needs of the industry and advancements in many applications including streaming channels. Their professional approach in managing delivery matched our expectations on speed and quality."
Head of Business Transformation Program
A leading Media Company

Our media solutions make sense

Advertisement revenue

Advertisement Revenue

Analyse data to add premium value to your advertising offerings through addressability, interactivity and state-of-the-art campaign management.

Web analytics

Web Analytics

Measures the performance of websites and mobile apps that can help in content and marketing optimisation. The data is typically compared against key performance indicators and used to enhance the website or marketing campaign’s audience response.

Social media channels

Social Media Channels

SMA provides a multichannel solution to improve customer experience management, marketing offers management and two-way dialogues. It is used to achieve the highest degree of customer engagement, broader brand presence and improved reachability across platforms.

Digital marketing

Digital Marketing

Create the best offers for targeted / relationship marketing. Analyse customer preferences, lifetime value, return, brand loyalty to improve sales forecasting, time-to-market and marketing ROI.

Viewer analytics

Viewer Analytics

Gain deeper insights for pay-per-view (PPV) ad placements to maximise ROI from ad spend Visual data exploration for Attribution Modelling for channel-specific ad-budget optimisation for digital ads based on click stream data.

Sentiment analytics

Sentiment Analytics

With our Text Analytics, you can listen to the customer voice, increase the degree of customer engagement, widen brand presence and improve customer experience.

Data analysis

Data Analysis

Analyse the data generated by set-top boxes (STBs) to provide insights into viewer preferences and to improve content alignment or customise offers for an enhanced viewing experience.

Text mining

Text Mining

Related content: competitor content, internal content, public content on the web; Text analysis: Topic usage, content similarity, SEO analysis; Metrics: Page views, time spent online, advertising metrics.

Case Studies

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Network Analytics

Our customer, one of Asia’s largest telecom company’s providing 2G, 3G, 4G, fixed line and broadband services, needed...

1 min read

Fraud Analytics

Our customer, who is among the top 10 insurance companies in India with a strong PAN-India presence wanted to have the...

1 min read

Process Monitoring and Control

An energy company serving 2 million+ customers in the Europe wanted to make data more accessible to employees to...