Data products weave data science into the fabric of the software product. This data can be leveraged to derive additional value for the users. Product usage analytics gives product managers an opportunity to learn more about their product users and customers, their needs, and build the right products. Data products also offer the marketing and sales teams an opportunity to –
Our hi-tech solutions make sense
Customer Segmentation
Build a 360-degree view of the customer and leverage consumer sentiments and usage patterns to develop better products, cross-sell, reduce customer churn, drive value-added services and earn better ROI on sales and marketing spend.
Product Dashboards
Real-time analytics to capture, process and present transactional data and combine it with other applications and data sources for advance visualisations, data exploration.
Service Assurance
Monitor and track after-sales and service-related processes to generate insights into spare parts supply management, proactive predictive maintenances and the discovery of new service revenue opportunities.
Data Management
Manage data flows including Master Data Management (MDM), data quality and cleansing and data archival. This is a range of solutions meant to address the varying needs of businesses.
Customer Centricity
Develop the right products for the right customer segments that meet their needs and wants and maximise profit.
Pricing and Promotion
Leverage all available data – seasonal demand, competitors’ prices, supplier volumes, etc. – to adopt the best possible price and promotional strategy at each moment, in each market.
Demand Forecasting
Forecast the demand for products and adjust production plans accordingly. Ensure the right volume of product is in the market at all times.
Know Your Customers
Understand what characteristics really matter when it comes to segmenting customers into meaningful groups. Get beyond mere demographics and RFM to find deeper insights.