Data science has altered the way media companies market their products. The media industry now targets viewers with customised content and tailors their experiences, driving up their loyalty and engagement by analysing viewer interests and behaviours. This targeted approach has resulted in –
Our media solutions make sense
Analyse data to add premium value to your advertising offerings through addressability, interactivity and state-of-the-art campaign management.
Measures the performance of websites and mobile apps that can help in content and marketing optimisation. The data is typically compared against key performance indicators and used to enhance the website or marketing campaign’s audience response.
Social Media Channels
SMA provides a multichannel solution to improve customer experience management, marketing offers management and two-way dialogues. It is used to achieve the highest degree of customer engagement, broader brand presence and improved reachability across platforms.
Create the best offers for targeted / relationship marketing. Analyse customer preferences, lifetime value, return, brand loyalty to improve sales forecasting, time-to-market and marketing ROI.
Gain deeper insights for pay-per-view (PPV) ad placements to maximise ROI from ad spend Visual data exploration for Attribution Modelling for channel-specific ad-budget optimisation for digital ads based on click stream data.
With our Text Analytics, you can listen to the customer voice, increase the degree of customer engagement, widen brand presence and improve customer experience.
Analyse the data generated by set-top boxes (STBs) to provide insights into viewer preferences and to improve content alignment or customise offers for an enhanced viewing experience.
Related content: competitor content, internal content, public content on the web; Text analysis: Topic usage, content similarity, SEO analysis; Metrics: Page views, time spent online, advertising metrics.