The customer, a leading media and entertainment company having a presence across different digital platforms in multiple countries approached us seeking solutions for aggressively monitoring customer behaviour and preferences to deliver the ‘right’ content to achieve higher TRPs, optimised media scheduling, planning and buying to achieve effective advertisement targeting by predicting audience interests.

Our customer, one of Asia’s largest telecom company’s providing 2G, 3G, 4G, fixed line and broadband services, needed to be innovative and maximise their revenue potential. They needed the right solution in place so that they could harness the volume, variety, and velocity of data.

Inteliment provided a crowd sourcing application to collect network data, Hadoop solution for transforming and storing network data, visual dashboard to deliver actionable insight.