Analytics allows retail companies to better understand their customers, products and buyer behaviour. Analytics empowers retailers with discovery, interpretation, and communication of patterns in data for critical decision-making. Big retail brands are using predictive analytics to predict exactly what customers want even before they ask for it. Companies gather information about their customers, such as where they live, what they have purchased, what websites they visit, and if they have interacted with their brand on social media. This data is properly mined to –
Our retail solutions make sense
Supply Chain Analytics
Enable merchants and supply chain stakeholders to improve the supply chain visibility and efficiency with insight-driven demand forecasting, inventory turns, SKU velocity analysis and shipping strategies.
Enable store operations optimise labour scheduling, reduce shrinkage, rationalise assortment, enhance customer in-store experience and optimise store inventory management.
Single view of customers across channels and businesses. Insights into customer behaviour and enriched overall customer experience with Business Rules and Recommendation Engine, Loyalty Analytics, Response and Churn Analytics.
Determine profitable products, customers and services and allocate costs accordingly to improve profitability.
Create the best offers for targeted / relationship marketing. Analyse customer preferences, lifetime value, return, brand loyalty to improve sales forecasting, time-to-market and marketing ROI.
Optimise buy plan, assortments, allocations, pre-packs, track new product performance, optimise markdowns and promotions, improve price realisation, competitive pricing.
Understand customer preferences and what they’re likely to buy. Personalise interactions with both repeat customers and prospects to increase conversion rates.
With our Text Analytics, you can listen to the customer voice, increase the degree of customer engagement, widen brand presence and improve customer experience.